@font-face{font-family:'Bricolage Grotesque';font-style:normal;font-weight:200 800;font-display:swap;src:url(/fonts/bricolage-latin.woff2) format('woff2')}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:200 800;font-display:swap;src:url(/fonts/jakarta-latin.woff2) format('woff2')}

:root{
  --ink:#0a0a0a;
  --panel:#111311;
  --card:#151815;
  --line:#232823;
  --line-bright:#2f362f;
  --snow:#f4f6f4;
  --fog:#a3ada6;
  --red:#ff3131;
  --red-glow:rgba(255,49,49,.35);
  --mint:#00e2a0;
  --mint-glow:rgba(0,226,160,.3);
  --font-display:'Bricolage Grotesque',ui-sans-serif,system-ui,sans-serif;
  --font-body:'Plus Jakarta Sans',ui-sans-serif,system-ui,sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--ink);color:var(--snow);font-family:var(--font-body);line-height:1.65;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:74rem;margin:0 auto;padding-inline:clamp(1.25rem,4vw,2.5rem)}

h1,h2,h3{font-family:var(--font-display);letter-spacing:-.02em}
.eyebrow{font-size:.78rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--red)}
.live{display:inline-block;width:.5rem;height:.5rem;border-radius:999px;background:var(--mint);margin-right:.6rem;vertical-align:middle;box-shadow:0 0 0 0 var(--mint-glow);animation:livePulse 2.6s ease-in-out infinite}
@keyframes livePulse{0%{box-shadow:0 0 0 0 var(--mint-glow)}60%{box-shadow:0 0 0 9px rgba(0,226,160,0)}100%{box-shadow:0 0 0 0 rgba(0,226,160,0)}}

/* buttons: TRA pill style */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;background:var(--red);color:#fff;font-weight:700;font-size:.95rem;padding:.85rem 1.9rem;border-radius:999px;transition:transform .35s var(--ease),box-shadow .35s var(--ease);box-shadow:0 4px 20px -6px var(--red-glow)}
.btn:hover{transform:translateY(-2px);box-shadow:0 10px 32px -6px var(--red-glow)}
.btn-ghost{background:rgba(244,246,244,.06);border:1px solid var(--line-bright);color:var(--snow);box-shadow:none}
.btn-ghost:hover{border-color:var(--red);box-shadow:0 8px 26px -8px var(--red-glow)}

/* cards: TRA surface language */
.card{background:var(--panel);border:1px solid var(--line);border-radius:1.25rem;transition:border-color .35s var(--ease),transform .35s var(--ease),box-shadow .35s var(--ease)}
.card:hover{border-color:rgba(255,49,49,.6);box-shadow:0 12px 40px -14px var(--red-glow)}

/* header */
header{position:sticky;top:0;z-index:50;background:rgba(10,10,10,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:4.5rem}
.wordmark{display:flex;flex-direction:column;line-height:1}
.wordmark .wm-top{font-family:var(--font-display);font-weight:800;font-size:1.25rem;letter-spacing:-.01em}
.wordmark .wm-top span{color:var(--red)}
.wordmark .wm-tag{font-size:.62rem;letter-spacing:.18em;text-transform:uppercase;color:var(--fog);margin-top:.3rem}
.nav-links{display:flex;align-items:center;gap:1.75rem;font-size:.92rem;font-weight:600;color:var(--fog)}
.nav-links a:not(.btn):hover{color:var(--snow)}
.nav .btn{padding:.6rem 1.4rem;font-size:.88rem}
@media(max-width:680px){.nav-links a:not(.btn){display:none}}

/* hero: TRA-style photo band */
.hero{position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.hero-bg{position:absolute;inset:0}
.hero-bg img{width:100%;height:100%;object-fit:cover}
.hero-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(to right,rgba(10,10,10,.55) 0%,rgba(10,10,10,.25) 40%,transparent 60%),linear-gradient(to top,var(--ink) 0%,transparent 22%)}
.hero-inner{position:relative;display:grid;grid-template-columns:1.15fr .85fr;gap:3rem;align-items:center;padding:clamp(4.5rem,11vh,8rem) 0 0;min-height:34rem}
@media(max-width:860px){.hero-inner{grid-template-columns:1fr}}
.hero h1{font-weight:800;font-size:clamp(2.6rem,6.4vw,4.6rem);line-height:1.04}
.hero h1 em{font-style:normal;color:var(--red)}
.hero .lede{margin-top:1.4rem;max-width:33rem;color:var(--fog);font-size:clamp(1.02rem,1.6vw,1.18rem)}
.hero-ctas{margin-top:2.4rem;display:flex;gap:1rem;flex-wrap:wrap}
.hero-meta{margin-top:2.2rem;display:flex;gap:1.6rem;flex-wrap:wrap;font-size:.85rem;color:var(--fog)}
.hero-meta b{color:var(--snow);font-weight:700}

/* jenna card in hero */
.hero-jenna{position:relative;align-self:end;justify-self:end;display:flex;flex-direction:column;align-items:flex-end}
.hero-jenna img{width:min(22rem,88%);filter:drop-shadow(0 24px 40px rgba(0,0,0,.35));margin-bottom:-1px}
.hero-jenna .plate{position:absolute;left:-1rem;bottom:2.2rem;background:#fff;color:#0a0a0a;border-radius:.9rem;padding:.7rem 1.1rem;box-shadow:0 12px 30px rgba(0,0,0,.25)}
.hero-jenna .plate .fc-name{font-family:var(--font-display);font-weight:800;font-size:.98rem;line-height:1.15}
.hero-jenna .plate .fc-role{font-size:.72rem;color:#555;margin-top:.15rem}
.hero-jenna .plate::before{content:"";position:absolute;left:0;top:.7rem;bottom:.7rem;width:3px;border-radius:2px;background:var(--red)}
@media(max-width:860px){.hero-jenna{justify-self:center;margin-top:-1rem}.hero-jenna img{width:min(19rem,80%)}.hero-jenna .plate{left:0}}
.founder-card .fc-name{margin-top:1rem;font-family:var(--font-display);font-weight:700;font-size:1.05rem}
.founder-card .fc-role{font-size:.82rem;color:var(--fog)}

section{padding:clamp(4rem,10vh,7rem) 0}
.sec-head{max-width:44rem;margin-bottom:3rem}
.sec-head h2{font-weight:800;font-size:clamp(1.8rem,3.8vw,2.7rem);margin-top:.9rem;line-height:1.12}
.sec-head p{color:var(--fog);margin-top:1rem}

/* why cards: mirrors TRA "Why The Ready Ads" */
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
@media(max-width:860px){.why{grid-template-columns:1fr}}
.why .card{padding:2rem}
.why h3{font-weight:700;font-size:1.2rem}
.why p{color:var(--fog);font-size:.95rem;margin-top:.7rem}
.why .dot{width:2.4rem;height:2.4rem;border-radius:999px;background:rgba(255,49,49,.12);border:1px solid rgba(255,49,49,.45);display:flex;align-items:center;justify-content:center;color:var(--red);font-weight:800;font-family:var(--font-display);margin-bottom:1.2rem}
.why .dot-mint{background:rgba(0,226,160,.1);border-color:rgba(0,226,160,.45);color:var(--mint)}

/* services grid: TRA ad-card language */
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
@media(max-width:1000px){.services{grid-template-columns:repeat(2,1fr)}}
@media(max-width:640px){.services{grid-template-columns:1fr}}
.svc{display:flex;flex-direction:column;padding:1.8rem;min-height:13rem;position:relative}
.svc h3{font-weight:700;font-size:1.22rem;line-height:1.2}
.svc-lg{grid-column:span 2}
@media(max-width:640px){.svc-lg{grid-column:span 1}}
.svc-lg h3{font-size:1.5rem}
.svc .chip{position:absolute;top:1.15rem;right:1.4rem;background:var(--red);color:#fff;font-size:.62rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase;padding:.3rem .7rem;border-radius:999px}
.svc .chip-mint{background:rgba(0,226,160,.12);color:var(--mint);border:1px solid rgba(0,226,160,.5)}
.svc-mint{border-color:rgba(0,226,160,.45)}
.svc-mint:hover{border-color:var(--mint);box-shadow:0 12px 40px -14px var(--mint-glow)}
@media(hover:hover) and (pointer:fine){.svc-mint::before{background:radial-gradient(320px circle at var(--mx,50%) var(--my,50%),rgba(0,226,160,.13),transparent 65%)}}
.svc-mint:hover .learn{color:var(--mint)}
.svc-mint .go{color:var(--mint)}
.svc .sub{display:flex;gap:.5rem;flex-wrap:wrap;margin-top:.9rem}
.svc .sub span{font-size:.72rem;font-weight:700;letter-spacing:.08em;color:var(--fog);border:1px solid var(--line-bright);border-radius:999px;padding:.32rem .75rem}
.svc p{color:var(--fog);font-size:.93rem;margin-top:.7rem;flex:1}
.svc .foot{margin-top:1.4rem;display:flex;align-items:center;justify-content:space-between;gap:1rem}
.svc .learn{font-size:.82rem;font-weight:700;letter-spacing:.06em;color:var(--fog);transition:color .35s var(--ease)}
.svc:hover .learn{color:var(--snow)}
.svc-cta{margin-top:2.4rem;display:flex;align-items:center;gap:1.2rem;flex-wrap:wrap}
.svc-cta p{color:var(--fog);font-size:.92rem}
.svc .go{color:var(--red);font-weight:800;font-size:1.1rem;transition:transform .35s var(--ease)}
.svc:hover .go{transform:translateX(4px)}

/* note from jenna: direct TRA mirror */
.note{display:grid;grid-template-columns:auto 1fr;gap:2.2rem;align-items:center;background:var(--panel);border:1px solid var(--line);border-radius:1.5rem;padding:clamp(1.8rem,4vw,3rem)}
@media(max-width:680px){.note{grid-template-columns:1fr}}
.note img{width:9rem;height:9rem;border-radius:999px;object-fit:cover;background:#fff;box-shadow:0 10px 30px rgba(0,0,0,.35)}
.note .n-label{font-size:.78rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--red)}
.note blockquote{font-family:var(--font-display);font-weight:500;font-size:clamp(1.1rem,2.2vw,1.4rem);line-height:1.5;margin-top:.9rem}
.note cite{display:block;margin-top:1rem;font-style:normal;color:var(--fog);font-size:.88rem}
.note cite b{color:var(--snow)}

/* process */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
@media(max-width:860px){.steps{grid-template-columns:1fr}}
.step{padding:2rem}
.step .n{display:inline-flex;align-items:center;justify-content:center;width:2.6rem;height:2.6rem;border-radius:999px;background:var(--red);color:#fff;font-family:var(--font-display);font-weight:800;font-size:1.05rem;margin-bottom:1.2rem}
.step h3{font-weight:700;font-size:1.18rem}
.step p{color:var(--fog);font-size:.94rem;margin-top:.6rem}

/* final cta */
.cta-band{background:var(--panel);border:1px solid var(--line);border-radius:1.75rem;text-align:center;padding:clamp(3rem,8vh,5rem) clamp(1.5rem,4vw,3rem);position:relative;overflow:hidden}
.cta-band::before{content:"";position:absolute;inset:-40% -20% auto;height:120%;background:radial-gradient(ellipse at 50% 0%,rgba(255,49,49,.14),transparent 60%);pointer-events:none}
.cta-band h2{position:relative;font-weight:800;font-size:clamp(2rem,4.6vw,3.2rem)}
.cta-band p{position:relative;color:var(--fog);margin:1.2rem auto 2.2rem;max-width:32rem}
.cta-band .btn{position:relative}

/* footer: TRA layout */
footer{border-top:1px solid var(--line);padding:3.5rem 0 2.5rem;font-size:.88rem;color:var(--fog)}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:2.5rem}
@media(max-width:760px){.foot-grid{grid-template-columns:1fr}}
.foot-grid h4{font-family:var(--font-display);font-weight:700;font-size:.95rem;color:var(--snow);margin-bottom:1rem}
.foot-grid ul{list-style:none;display:flex;flex-direction:column;gap:.6rem}
.foot-grid a:hover{color:var(--snow)}
.stamp{margin-top:2.6rem;padding-top:1.6rem;border-top:1px solid var(--line);font-size:.82rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap}
.stamp a{color:var(--snow);border-bottom:1px solid var(--line-bright)}
.stamp a:hover{border-color:var(--red)}

/* faq */
.faq{max-width:52rem}
.faq details{border:1px solid var(--line);border-radius:1rem;background:var(--panel);margin-bottom:.9rem;overflow:hidden}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:1.15rem 1.4rem;font-family:var(--font-display);font-weight:650;font-size:1.02rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--red);font-weight:800;font-size:1.2rem;transition:transform .3s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 1.4rem 1.25rem;color:var(--fog);font-size:.95rem}

/* ===== MOTION SYSTEM =====
   Orchestrated moment: hero load sequence. Light blooms in, headline rises line
   by line, CTAs and meta follow, Jenna arrives last from the light. */

/* hero load sequence */
.hero-bg img{opacity:0;transform:scale(1.04);animation:bloomIn 1.2s var(--ease) .1s forwards}
@keyframes bloomIn{to{opacity:1;transform:scale(1)}}
.hl{display:block;overflow:hidden}
.hl span{display:block;transform:translateY(110%);animation:lineUp .7s var(--ease) forwards}
.hl:nth-child(1) span{animation-delay:.35s}
.hl:nth-child(2) span{animation-delay:.47s}
@keyframes lineUp{to{transform:none}}
.seq{opacity:0;transform:translateY(14px);animation:seqIn .6s var(--ease) forwards}
.seq-1{animation-delay:.25s}.seq-2{animation-delay:.72s}.seq-3{animation-delay:.86s}.seq-4{animation-delay:1.0s}
@keyframes seqIn{to{opacity:1;transform:none}}
.hero-jenna{opacity:0;transform:translateY(20px);animation:jennaIn .9s var(--ease) .75s forwards}
@keyframes jennaIn{to{opacity:1;transform:none}}
.hero-jenna .plate{opacity:0;transform:translateX(-10px);animation:plateIn .5s var(--ease) 1.5s forwards}
@keyframes plateIn{to{opacity:1;transform:none}}
/* ambient: the bloom breathes, barely */
.hero-bg::before{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 40% 60% at 88% 40%,rgba(255,255,255,.18),transparent 70%);animation:breathe 9s ease-in-out infinite;pointer-events:none}
@keyframes breathe{0%,100%{opacity:.4}50%{opacity:1}}

/* scroll reveals: stagger children */
.stagger>*{opacity:0;transform:translateY(16px);transition:opacity .6s var(--ease),transform .6s var(--ease)}
.stagger.in>*{opacity:1;transform:none}
.stagger.in>*:nth-child(1){transition-delay:0s}
.stagger.in>*:nth-child(2){transition-delay:.09s}
.stagger.in>*:nth-child(3){transition-delay:.18s}
.stagger.in>*:nth-child(4){transition-delay:.27s}
.stagger.in>*:nth-child(5){transition-delay:.36s}
.stagger.in>*:nth-child(6){transition-delay:.45s}
.stagger.in>*:nth-child(7){transition-delay:.54s}
.stagger.in>*:nth-child(8){transition-delay:.63s}
.stagger.in>*:nth-child(9){transition-delay:.72s}

/* nav: underline grow */
.nav-links a:not(.btn){position:relative;padding-bottom:2px}
.nav-links a:not(.btn)::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .25s ease-out}
.nav-links a:not(.btn):hover::after{transform:scaleX(1)}

/* card hover: lift + scale, arrow nudge already present */
.card{will-change:transform}
.card:hover{transform:translateY(-4px) scale(1.015)}
.svc h3{transition:color .3s var(--ease)}
.svc:hover h3{color:#fff}

/* step number pulse on reveal */
.stagger.in .step .n{animation:numPop .5s var(--ease) both}
.stagger.in .step:nth-child(1) .n{animation-delay:.15s}
.stagger.in .step:nth-child(2) .n{animation-delay:.24s}
.stagger.in .step:nth-child(3) .n{animation-delay:.33s}
@keyframes numPop{0%{transform:scale(.6);opacity:0}70%{transform:scale(1.12)}100%{transform:scale(1);opacity:1}}

/* eyebrow rule draws in */
.sec-head .eyebrow{position:relative;display:inline-block;padding-left:2.6rem}
.sec-head .eyebrow::before{content:"";position:absolute;left:0;top:50%;height:2px;width:2rem;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease) .1s}
.sec-head.in .eyebrow::before{transform:scaleX(1)}

/* note from jenna: photo settles in with slight rotate */
.note img{opacity:0;transform:scale(.9) rotate(-4deg);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.note.in img{opacity:1;transform:none}

/* cta band: glow drifts */
.cta-band::before{animation:ctaDrift 12s ease-in-out infinite}
@keyframes ctaDrift{0%,100%{transform:translateX(-4%)}50%{transform:translateX(4%)}}
.btn:active{transform:translateY(0) scale(.98)}

/* faq: answer fade */
.faq details p{opacity:0;transform:translateY(-4px);transition:opacity .35s ease-out,transform .35s ease-out}
.faq details[open] p{opacity:1;transform:none}

@media(max-width:768px){
  .stagger>*{transform:translateY(12px)}
  .card:hover{transform:translateY(-2px) scale(1.008)}
}
@media(prefers-reduced-motion:reduce){
  .hero-bg img,.hl span,.seq,.hero-jenna,.hero-jenna .plate,.stagger>*,.note img{opacity:1;transform:none;animation:none;transition:none}
  .hero-bg::before,.cta-band::before{animation:none}
  .stagger.in .step .n{animation:none}
  .sec-head .eyebrow::before{transform:scaleX(1);transition:none}
  .card:hover{transform:none}
}


/* ===== BOARD ELEVATION PASS ===== */

/* scroll progress line */
.progress{position:fixed;top:0;left:0;height:3px;width:100%;background:var(--red);transform:scaleX(0);transform-origin:left;z-index:100;box-shadow:0 0 12px var(--red-glow)}

/* headline: red underline draws beneath "found." */
.uline{position:relative;display:inline-block}
.uline::after{content:"";position:absolute;left:0;right:0;bottom:.04em;height:.09em;border-radius:99px;background:var(--red);transform:scaleX(0);transform-origin:left;animation:ulineDraw .6s var(--ease) 1.15s forwards;box-shadow:0 0 14px var(--red-glow)}
@keyframes ulineDraw{to{transform:scaleX(1)}}
/* Jenna arrival: one soft light pulse behind her */
.hero-jenna::before{content:"";position:absolute;left:50%;bottom:18%;width:26rem;height:26rem;transform:translate(-50%,30%) scale(.5);border-radius:999px;background:radial-gradient(circle,rgba(255,255,255,.5),rgba(255,49,49,.18) 45%,transparent 70%);opacity:0;animation:pulseIn 1.4s var(--ease) .85s forwards;pointer-events:none;z-index:-1;filter:blur(8px)}
@keyframes pulseIn{0%{opacity:0;transform:translate(-50%,30%) scale(.5)}45%{opacity:.9}100%{opacity:0;transform:translate(-50%,30%) scale(1.25)}}

/* hero parallax layers (JS drives --py) */
.hero-bg img{transform:scale(1.04) translateY(calc(var(--py,0)*1px))}
.hero-jenna{will-change:transform}

/* slim signal ticker */
.marquee{position:relative;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;padding:.95rem 0;background:var(--panel)}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:6rem;z-index:2;pointer-events:none}
.marquee::before{left:0;background:linear-gradient(to right,var(--panel),transparent)}
.marquee::after{right:0;background:linear-gradient(to left,var(--panel),transparent)}
.marquee .track{display:flex;align-items:center;gap:2.4rem;width:max-content;animation:marq 36s linear infinite}
.marquee span{font-family:var(--font-body);font-weight:700;font-size:.78rem;letter-spacing:.28em;text-transform:uppercase;white-space:nowrap;color:var(--fog)}
.marquee span.solid{color:var(--red)}
.marquee span.mint{color:var(--mint)}
.marquee .dot{width:.32rem;height:.32rem;border-radius:999px;background:var(--red);flex:none;opacity:.8}
@keyframes marq{to{transform:translateX(-50%)}}
.marquee:hover .track{animation-play-state:paused}

/* stats band */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem;margin-top:3rem}
@media(max-width:860px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat{padding:1.6rem;text-align:center}
.stat .num{font-family:var(--font-display);font-weight:800;font-size:clamp(2.2rem,4.5vw,3.2rem);color:var(--snow);line-height:1}
.stat .num b{color:var(--mint);font-weight:800}
.stat .lbl{margin-top:.6rem;color:var(--fog);font-size:.85rem}

/* cursor spotlight on service cards (desktop) */
@media(hover:hover) and (pointer:fine){
  .svc{position:relative}
  .svc::before{content:"";position:absolute;inset:0;border-radius:inherit;opacity:0;transition:opacity .35s var(--ease);pointer-events:none;background:radial-gradient(320px circle at var(--mx,50%) var(--my,50%),rgba(255,49,49,.14),transparent 65%)}
  .svc:hover::before{opacity:1}
}

/* magnetic buttons */
.btn{will-change:transform}

/* ghost word behind final CTA */
.cta-wrap{position:relative}
.ghost{position:absolute;left:50%;top:50%;transform:translate(-50%,-52%);font-family:var(--font-display);font-weight:800;font-size:clamp(6rem,22vw,20rem);letter-spacing:-.02em;color:transparent;-webkit-text-stroke:1px var(--line);pointer-events:none;user-select:none;white-space:nowrap;opacity:.8}
.cta-band{position:relative}

/* header hides on scroll down, returns on scroll up */
header{transition:transform .4s var(--ease)}
header.hide{transform:translateY(-100%)}

@media(prefers-reduced-motion:reduce){
  .progress{display:none}
  .uline::after{animation:none;transform:scaleX(1)}
  .hero-jenna::before{animation:none;opacity:0}
  .live{animation:none}
  .marquee .track{animation:none}
  .hero-bg img{transform:scale(1.04)}
  header.hide{transform:none}
  .svc::before{display:none}
}

/* motion */
.rise{opacity:0;transform:translateY(16px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.rise.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.rise{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}